Apple Black Friday deals: MacBooks, iPads, AirPods, and more


Black Friday is almost here, and even though many retailers have started offering promotions early, there are still some deals to find on the day that will surely have a different approach to shopping this year. 

Apple products, in general, don’t typically receive huge discounts, even during the holidays. However, this year, we’re seeing some deals on Apple products ranging from MacBooks to iPads and Apple Watches to AirPods. Apple’s new iPhone 12 models are also on sale, but the deals depend on your wireless carrier and hinge a lot of the time on if you’re willing to switch to a competitor. Below are some of the best deals on Apple products we could find.


$199 at Best Buy

Jason Cipriani/ZDNet

Apple’s iPhone SE is the cheapest iPhone in its lineup and the only one that still has a home button. This small phone normally starts at $399, but Best Buy will have the iPhone SE starting at $199.99 on Black Friday. 


$199 at Best Buy


Up to $250 off at Best Buy

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Best Buy will have MacBook Pro models marked down up to $250 on Black Friday. It doesn’t appear any of the discounted models are the newly released M1 MacBook Pros, but there are still plenty of solid laptop options available with an Intel processor. 


View Now at Best Buy


Up to $200 off at Best Buy

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Best Buy will offer up to $200 off of the MacBook Air. Again, this isn’t the newest M1 model, but instead, it’ll be the Intel version of the Air. The minimum discount, according to the fine print, is $100 off, which is what you can get right now off the base model MacBook Air with an Intel Core i3, 8GB of memory and 256GB of storage. 


View Now at Best Buy


Up to $70 off at Best Buy

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Apple just updated the base model iPad, bringing it current with the latest processor and specs. It has a 10.2-inch display, a home button, and comes with Wi-Fi or Cellular connectivity. At up to $70 off, you’re getting a good deal on an already affordably priced tablet. 


View Now at Best Buy


Up to $100 off at Best Buy

ipad-air-2019-3.jpg

Jason Cipriani/ZDNet

You won’t find any deals on the newest iPad Air, but that’s alright. The previous iPad Air was nearly as good as the iPad Pro, and mixes the value of the low-end iPad with the performance of the iPad Pro. With up to $100 off the Air, you’re getting an even better deal on a capable tablet. 


View Now at Best Buy


Up to $150 off at Best Buy

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The iPad Pro is Apple’s most capable tablet, with a USB-C, square design, four speakers, and a responsive display for using the second-generation Apple Pencil. It can frequently be found on sale, but with up to $150 off, you’re essentially getting an Apple Pencil for free (if you decide you want to buy one). 


View Now at Best Buy


Six months free of Apple Fitness+ at Best Buy

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If you buy any eligible Apple Watch model, you’ll get six months free of Apple’s Fitness+ health service. It’s not live yet, but once it’s out, you’ll use an iPhone, iPad or Apple TV to walk you through guided workouts, which you can track directly on your Apple Watch. It looks like the Apple Watch Series 3, SE and Series 6 are included in the promo. 


View Now at Best Buy


Up to $250 off at Best Buy

apple-watch-series-5-2.jpg

Jason Cipriani/ZDNet

The now discontinued but fully capable Apple Watch Series 5 will be discounted up to $250 at Best Buy. Don’t let the fact that it’s discontinued turn you off from it, it has all of the same features as the brand new Series 6 except Sp02 tracking. Seriously, that’s it. 


View Now at Best Buy


$199.99 at Target

AirPods Pro

Apple’s AirPods Pro are widely considered the best wireless earbuds money can buy. And thanks to Black Friday, it’s going to take less money than normal, at least at Target. You can pick up a pair of AirPods Pro for $199.99


View Now at Target


$50 off at Target

apple-watch-se.jpg

Matthew S. Miller

The Apple Watch SE, a paired down version of the Apple Watch Series 6, is currently $50 off a target for the Wi-Fi-only model. You can get it in gray, gold or silver. 


View Now at Target


$30 off at Target

Apple AirPods with Charging Case

Apple’s standard AirPods with a charging case that has to be plugged in are $30 off, making them $129.99. The AirPods have all the same fancy features that iPhone owners know and love, like quick pairing, long battery life, and extended range. 


View Now at Target

Need more gift ideas?

Check out our ZDNet Recommends directory or Holiday Gifts hub for some more inspiration. 

Our sister sites also have the following gift guides: 

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