AWeber 2020 Review | Pros, Cons, Pricing and Review
Let’s be real, running an online store requires an extensive amount of work when it comes to marketing, and AWeber is one of the pioneers in this industry.
You need to engage with customers through blog posts, social media, coupons, up-sells throughout the sales process, and all the other elements that comes with your sales funnel. However, in this AWeber post we discuss the one marketing tactic that seems to stand above the rest: Email Marketing.
Not only do you get a chance to connect with customers, but services like AWeber make it easy with beautiful templates, automated campaigns and reports to understand how well you’re doing. It’s truly a fully automated system.
If you’re looking for an email marketing tool for your online store, landing pages, or online courses, we recommend reading through our AWeber review. We discuss this veteran player and industry leader in detail, and how it will streamline your business for you.
Being an industry leader, AWeber is easily one of the most popular tools for email marketing available.
It’s been around since 1998, offering 100+ email template options, excellent customer service, state of the art solutions for automation, and opportunities for segmentation too.
If you’re looking for something simple and straightforward that will allow you to design a fantastic strategy for lead nurturing and conversions, then AWeber can definitely help. This easy-to-use software is great for beginners and pros alike.
Designed specifically for entrepreneurs and small businesses, AWeber transforms the marketing user experience and seamlessly delivers updates to ensure that it upholds its competive edge in this cluttered marketplace. AWeber is appealing because it truly focuses on being the premier choice for email marketing on the current marketplace.
Although AWeber originally joined the email marketing race in 1998, it has stayed current and fresh. The company is always working on giving users the next best things to boost deliverability and email performance.
Here’s what you need to know to determine if AWeber is right for you.
How easy is it to make a professional email and send it out? That’s the question most people will ask. Thankfully, the campaign manager with AWeber is run with a drag and drop editor. No coding experience required.
In addition, you have the flexibility to develop automated campaigns that are automatically scheduled. So, if you’d like to send out an automated email to every new ecommerce customer on a daily basis, it only takes a a few minutes to setup.
Automated Follow Ups
Our favorite features is all about sending out automated follow up emails based on customer activity. Let me give you an example. If a customer comes to your website and buys a product, you may want to send them a thank you message. If after two or three months they don’t come back to visit your website, AWeber’s automation tools will automatically send out an email with a coupon to bring them back. Who doesn’t want coupons right??
Powerful Signup Forms
Integrating with most ecommerce platforms like Shopify, Instapage, and Bigcommerce is seamless with 3rd party API’s. The signup forms you place on your ecommerce store are quickly configured and branded to your company. This will help to grow your list fast, and it also allows for A/B testing.
If you run an online store, you knows the importance of customer segmentation. Not everyone is the same. Sending out mass emails to all customers is going to return fewer conversions and create more frustration. So, AWeber has comprehensive system for segmenting the people on your list.
Maybe you have some people who you consider VIPs, they get the best coupon. Maybe you like shooting emails to people who haven’t been to your shop in awhile, they get a different coupon that last only 2 days. Regardless, the features are there for making this segmentation happen.
Segmentation with AWeber is totally customized and automated, and the combinations are limitless.
From Etsy to Shopify, and Paypal to WooCommerce, AWeber has an massive amount of integrations with many of the industry leaders. As an example, you may want to get an email signup form on your Shopify site. Not only is there a plugin for this, but it only takes a moment to get it combined and placed on certain parts of your website.
Last But Not Lease: Tracking
Let’s face it, tracking is the most important part of email markerting. AWeber has a fully comprehensive dashboard that allows you to view who has opened your emails. You can also view which products your customers are interested in by using custom links within your emails. Click-throughs are tracked, and you can automatically generate reports on specific promotions.
AWeber: Creating an Email Campaign
A simple strategy for broadcast creation is one of the most important features provided by any email marketing tool. Thankfully, AWeber provides one of the largest selection of templates on the market. In fact, there are 100’s available, including HTML templates that can be tweaked according to your needs.
If a wide selection of email templates (over 150) wasn’t enough to impress, then AWeber also provides more than 700 different sign-up forms to help you build your email list to begin with too. These forms are available to place on your social media platforms, blog page, website and more.
So, how good are the email templates exactly?
Well, obviously not all of them will suit your business.
There’s a good chance that you’ll find some templates on AWeber that seem pretty dated. However, you can always customize the templates with your own images and logos that you don’t like with the intuitive email editor tools provided.
These features give you the option to upload images to your template, add a logo and more.
AWeber: Template Fonts
One particular thing about AWeber email templates that peaks our interest is that you get a lot of control over your font options. More than you’d usually get from most email marketing solutions including GetResponse. So if your organization has their own custom fonts, you can add them into AWeber seamlessly.
Another great thing about being able to use customizable fonts, is the fact that you can achieve more consistency by using the same typefaces as the ones on your websites and blogs.
Of course, if you prefer to use the standard AWeber fonts they are at your disposal.
While any email template might be important to your overall communication strategy for customers, there are few things more appealing to today’s businesses than an autoresponder feature. Autoresponders in your email marketing tools allow you to automate the way that you reach out to your target market based on specific triggers.
As an example, when you set up an autoresponder set, you can make sure that your customers always get an email when they finish a transaction, or leave something in their cart. AWeber actually claims to be the first company to have created the autoresponder in 1998 – which is a big point in their favor if its true. True pioneers.
For instance, you can automatically send all of your subscribers an instant onboarding email from the moment they sign up to your list. If you want to boost your chances of success you can also follow up with an opportunity for them to follow you on social media sent via email, plus a promotional code to get them buying quickly.
3rd Party Integrations
One of the best ways to upgrade your functionality is with integrations. A wide range of integrations gives businesses more opportunities to expand on the capabilities of their email marketing tools. Technology today allows for seamless integrations through API’s. What’s more, now that today’s companies are using a huge selection of software for marketing, including things like CRMs and blog creation tools – it makes sense to subscribe to email marketing services that collaborate well with others.
AWeber connects to a huge variety of other cloud-based tools, such as web builders like WordPress and Wix, CRM solutions like Salesforce, tools for landing pages like Instapage and beyond. Depending on the integrations you require, the offerings from AWeber can be pretty advanced. For instance, some come with a snippet of code that you can add into a website, and others feature unique widgets.
AWeber’s integrations are far reaching, and there’s even a handy search function on the website to help you find the options that are right for you. For instance, you can flick through available integrations according to categories like CRM, content management, landing pages such as Leadpages, lead generation, memberships and more.
A/B Split Testing
A/B testing or Split Testing is one of the easiest ways to update and enhance your optimization strategy. You’d be surprised but a simple image change, or change of your wording can make or break a sale. With A/B testing, you simply send separate variants of your newsletters to a specific portion of your mailing list. You can then monitor what happens when you change something like a CTA or an email image, you can improve your chances of conversions dramatically.
Most email marketing software, including AWeber will come with options that allow you to make the most of your A/B testing strategy. Although AWeber doesn’t provide as many A/B Split Testing options as others on the market, you do get enough to make some changes to your campaigns.
Under the Messages section in your dashboard, there’s a feature called “Split Tests” for your broadcast emails. This will allow you to specify who you want to send your test emails to, and more. You can only test 3 variants at a time – compared to 5 for GetResponse, but that’s still useful when it comes to figuring out what to do with your emails.
Additionally, although split testing on AWeber might not be as advanced as it is with GetResponse, it’s much better than what you’d find on some other email marketing tools. For instance, you can only use 2 variants on Campaign Monitor.
Reporting and analytics can take your email marketing strategy to the next level. The email analytics in AWeber are pretty high level, but you can monitor a range of fantastic metrics, including open rate, click through, and email bounce.
There’s also the option to look at other useful information, such as sign-up methods, email list growth over time, and more. Another great feature is that you can also find out where people are opening your emails (geographical location), and what kind of previous actions a contact took. For instance, have they bought items from you before multiple times?
Data segmentation is a must for email marketing. The more you segment your email marketing data and subscribers, the easier it is to send personalized and custom messages to your audience.
With AWeber, you can create segments based on the contents of various fields in your database, such as pages visited, emails opened, links clicked and so on. It’s a little tough to figure out how you get to the screen where you create your segments. You have to search through your dashboard rather than doing everything directly on your list page.
Some solutions like Campaign Monitor and Mailchimp are a little bit more intuitive when it comes to delivering your segmentation features – but you can always figure out how to use AWeber as you go.
A 30-day free trial is provided for those who would like to get started and see exactly what it has to offer.
Previously, you would have to pay $1 for a 30 day trial, but now being free makes it far more competitive in the marketplace. AWeber app offers six different payment plans, making it much easier for you to save money and select the plan that best suits your needs.
Here are the plans currently offered by AWeber.
All plans come with the following key features:
Unlimited emails, automation, segmenting, analytics, customer support, signup forms, integrations, image hosting, over 6,000 stock photos, over 700 templates and educational resources.
$19 per month – Get support for up to 500 subscribers
$29 per month – Get support for 501 to 2,500 subscribers.
$49 per month – Get support for 2,501 to 5,000 subscribers.
$69 per month – Get support for 5,001 to 10,000 subscribers.
$149 per month – Get support for 10,001 to 25,000 subscribers.
Get a Quote – You have to talk to them if you need support for over 25,000 subscribers.
Keep in mind that quarterly and annual billing cycles are available if you need them. As you can see from the chart above, all plans come with the same features and the price points are based off of the amount of subscribers you have.
Conclusion & Final Thoughts
While AWeber had a pretty confusing pricing structure in the past, it’s clear that the company has sorted it out. In my honest opinion, it’s the most powerful option for email marketing if you’re handling an online store, lead and landing pages, or online subscriptions. The templates are great, large amount of integrations, and all the features you need to automate the process.
AWeber deserves serious consideration from all internet entrepreneurs, and it only takes a moment to get a feel for what the platform offers with the free trial. Best of all it’s user friendly so you don’t have to have a PHD in IT lol.
You can start your 30 days free trial by clicking on the button below. Give it a shot, you won’t be disappointed.