Instapage – Is It The Best Landing Page Builder?
If you want to create more leads to increase your sales, then you will agree that a landing page is very critical. Creating an effective landing page is the first step in driving people to your product and creating more sales. Five years ago, you might have to pay a designer plenty of money and interact with them to get what you want.
However, with the introduction of services like Instapage, you can set up your landing page yourself without any programming or developer experience. This state of the art landing page builder is becoming more popular today and is now on par with the industry leader Click Funnels. In this Instapage review, we will consider the features, benefits, pros and cons of this service.
By covering the main features, along with a look at what it’s like to use Instapage, this review will help you to decide if this is the best landing page builder for your project.
Let’s start off with the basics…
Instapage is a cloud-hosted program that comes with almost everything that you require to create and publish your very own landing pages.
Thankfully, coding experience or design skills is not a requirement, because the features of Instapage really do simplify the process of creating effective landing pages — regardless of what you’re trying to promote. Features such as the heatmap, analytics and split-testing tools let you use visitor data to improve your landing page designs to make them more effective.
Key Features About Instapage
We’ve highlighted some of the key features of Instapage, but if this sounds like something that will help your workflow, you can start a 14 day trial by clicking on the button below.
Instapage's Built In Templates
We’ve reviewed the many templates within the Instapage portal and found that many of them are quite similar. Their website claims there are approx 200 available, but with the similarity of many of the templates, the more accurate number is around 80+ templates.
Our findings also noticed that some of the templates are not full landing pages but only “thank you” or “Confirmation” pages.
None the less, you still have a significant amount of high quality and clean landing pages to choose from.
Instapages template selection includes topics such as event registration, sign up forms, product sales, demo requests, and enrollment applications to name a few. For some these might be exactly what you need right out of the box, but one of the major key features with Instapages is the Drag-And-Drop Editor.
Customizing your landing page is a must and every brand has their own style. Instapage allows you to easily Drag and Drop elements and it gives you the freedom to build the landing page you want.
In addition, unlike the most advanced WordPress page builders, the Instapage page builder allows you to position your elements anywhere on the page — even on top of each other.
It can be frustrating and overwhelming to be constraint to not be able to put elements where you want. So, to help to resolve this, Instapage displays markers and grids as you move items around the page, thus giving you an ways to line up your page elements if you want to.
In summary, if you’re wondering if it’s possible to update an Instablock in the library, and then see those changes automatically applied to every instance of that block in your published pages, the answer is yes — this can be done.
However, you’ll need to upgrade to the more expensive Enterprise license of Instapage to access the functionality.
Widgets make designing easier. You can quickly insert a range of elements into your landing page designs by using the Instapage widgets. Simply click on one of the widget icons on the sidebar menu of the Instapage editor, and it dropped onto the canvas. That’s it.
All landing pages created by Instapage are mobile-friendly by default. You can switch to the mobile view of a page you’re working on in the editor, and then make modifications that only mobile users will see.
One option is the Instapage Business plan, which costs $199 a month, or the equivalent of $149 a month if you choose to pay annually. Paying annually requires an upfront payment of $1,788 but does represent a 25 percent saving, compared with paying monthly.